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The Canadian Esports Market: A Case Study

Case Study Apr 17, 2022

Another country with a huge share in the Global Esports market is Canada. Despite being a country with a considerably lesser population than India, the Gaming industry in the country has been flourishing like anything for the past few years. The size and growth of gaming in Canada are contemplative of the boost in the availability of legal gaming choices in acknowledgement of market demand, consumer tastes and societal change. In our previous blogs in the series 'Famous Global Esports markets', we covered famous countries like China, the USA, Sweden, Germany and South Korea. We'll end this series with Canada, home to many famous gamers and games. We hope you like this blog and our entire series.

(Credits to Pocket Gamer)

Overview

The gaming industry plays an important part in the contribution of the Canadian economy. People are crazy about games and Esports in the country which has given a major boost to the demands of the customers looking out for a profession in the gaming world.

In reality, with a market capitalization of more than $15 billion, gaming:

• Is the most important component of Canada's entertainment economy;

• Directly supports approximately 135,000 full-time jobs; and

• Provides about $9 billion in annual revenue for government and community programmes and services.

The Canadian Gaming Association's mandate includes sponsoring industry-specific research and compiling other important national and international industry statistics to act as a national clearinghouse for timely and reliable gaming industry data.

In terms of the actual workforce, the 2021 Industry Survey discovered that the Canadian gaming industry now employs 32,300 full-time equivalents (FTEs), up 17% from 2019. Furthermore, 75 per cent of video game companies in Canada are owned by Canadians, a nine per cent decrease from 2019. This is part of a larger trend of foreign firms acquiring Canadian studios (such as 2K's acquisition of HB Studios in Nova Scotia, the team behind The Golf Club) or creating new studios in Canada (such as French company Quantic Dream in Montreal or Activision-owned Sledgehammer in Toronto).

Canada has a vast majority of gamers and gaming companies established there. Taking a look at some of the statistics and famous gamers from Canada will give a better idea about the current scenario of the Canadian Gaming Market.

Statistics

Statistics always give a clear picture of any country's economy. So, let us take a look at some of the statistics based on the Esports Market of Canada. As per Statista,

  • Revenue in the Video Games segment is projected to reach US$1,499.00m in 2022.
  • Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 9.17%, resulting in a projected market volume of US$2,129.00m by 2026.
  • In the Video Games segment, the number of users is expected to amount to 14.9m users by 2026.
  • User penetration will be 35.2% in 2022 and is expected to hit 37.7% by 2026.
  • The largest segment is Mobile Games with a market volume of US$746.00m in 2022.
  • In global comparison, most revenue will be generated in China (US$55,570.00m in 2022).
  • The average revenue per user (ARPU) in the Video Games segment is projected to amount to US$110.90 in 2022.

(Credits to Newzoo)

These statistics show us that the Canadian Gaming market has grown a lot in the past few years and is expected to only go one way in the future and that's up.

Famous Esports players in Canada

The advent of technology and an increasing number of internet users has given a boost to the gaming market too. It's not just PC and mobile games anymore. Gamers are also indulging in AR, VR, Cloud Gaming and Console Gaming. Canada, being always ahead with its technological developments definitely has used it in its favour to have a prosperous gaming industry too. So, let us take a look at some of the famous Canadian Esports players and teams.

  • Artour Babaev, Dota 2 player with an earning of $2,479,595.31.
  • Kurtis Long, Dota 2 player with an earning of $2,008,582.54.
  • Williams Aubin, Fortnite player with an earning of $1,327,731.42.
  • Keith Markovic, a Counter-Strike: Global Offensive player with an earning of $1,088,598.86.
  • David Tan, a Dota 2 player with an earning of $1,025,206.01.

These top 5 players from Canada earn more than $1M just from gaming. If you still think, gaming can't make you rich, then you're wrong. If you're passionate about it just like these Esports players, you can also do it.

With these statistics, facts and data, we hope you got an idea about the Esports market in Canada and how it is estimated to grow in the coming years.

In fact, the Canadian Gaming association recently opened the Gaming market.

As per newswire.ca, The Canadian Gaming Association (CGA) joined Dani Lipkin, Director, Global Business Development, Toronto Stock Exchange, to celebrate the launch of the Province of Ontario's new regulated marketplace for igaming (casino and sports betting) and open the market. Let's see what the future holds for the ever-growing Esports industry in Canada.

Comment below your views about the blog!

Sources for the blog:

Statista.in

Newswire.ca

Canadian gaming.ca

Mobilesyrup.com

If you enjoyed reading this blog, you might also like to read about other blogs from Tournafest from varying genres of the gaming industry.

The ever-booming US Gaming Market: Case Study
The United States of America has always been on the top, be it the regular sports and games and now in the Esports industry too. The US has adopted gaming platforms such as Esports which has given a considerable boost to the gaming industry and the overall economy of the
Sweden Gaming Market Case Study
How did a country with a population of just 1.04 crores become one of the best Global Esports Markets? A country famous for its abundant forests and lakes, a nation of keen recyclers, hikers, and Fika takers, and popularly called the Pop Music Capital of the World also has

If you enjoy playing video games, you might want to download the Tournafest app from Google Play or the App Store to compete in Esports Tournaments and Scrims for games such as BGMI, and Free Fire MAX and Call of Duty and win exciting prizes! You may also organize tournaments and fetch unmatched perks.

Stay tuned for more and we will see you later!

Until next time, #liveitforgaming



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